18.05 · Day 1
A New Ceremony – Customers, Trends, and Changing Expectations
Social changes, celebration styles, and purchasing decisions that influence the collections.
7 agenda items
The Ceremony Market – Emotions, Craftsmanship, and Modern Business
Conference Schedule
Three days of expert presentations, strategic panels, workshops, and debates. Admission to all presentations is free for trade show attendees.
May 18–20, 2027 · PTAK EXPO Łódź · Rzgów
What We'll Be Talking About
3 days, 3 main themes
Admission to all lectures is free for fair attendees.
19.05 · Day 2
The Workshop of the Future – Craftsmanship, Personalization, and Production
Design, fit, materials, deadlines, and work organization in a model that demands precision.
8 agenda items
20.05 · Day 3
Salon, Brand and Selling the Experience
Store profitability, customer service, digital communication, and supplier relations.
9 agenda items
Conference
Main Stage – Conference Program
Three days of presentations, panels, and workshops. The program combines design and craftsmanship with the realities of running a boutique, selling experiences, and managing a collection in a segment characterized by high customer engagement.
Current Date
A New Ceremony – Customers, Trends, and Changing Expectations
Social changes, celebration styles, and purchasing decisions that influence the collections.
10:30
15 min
OpeningA New Ceremony – Customers, Trends, and Changing Expectations
10:45
35 min
Opening RemarksHow Are Brides and Grooms in the Wedding Market Changing?
11:25
40 min
Strategy PanelFrom a grand celebration to a variety of ceremony formats
12:05
20 min
NetworkingNetworking Break
12:25
35 min
Expert LectureTrends That Sell – How to Turn Inspiration Into a Collection
13:05
40 min
Workshop / Hands-on SessionFormal wear for more than one day
13:50
40 min
Final DebateA New Ceremony – What Should the Market Do Next?
Industry Report
The Wedding and Formal Wear Market in 2030
The report is being prepared in parallel with the conference program. Its chapters serve as a source of data, questions for the panels, and quotes used in communications about the event.
- 01Changes in Customer Needs
- 02Aesthetic and Product Trends
- 03Craftsmanship and Personalization
- 04Salon Economics
- 05The Digital Customer Journey
- 06Production, Supply, and Market Development
Bridal & Occasion Fashion Expo Conference
The Ceremony Market – Emotions, Craftsmanship, and Business
A trade show combined with an industry conference: presentations by industry professionals, strategic panels, workshops, and debates. Three days focused on the customer, the salon, and salon profitability. The program is included in the admission price–it attracts high-quality foot traffic directly to the exhibitors’ booths.
Designers and manufacturers of formal wearOwners of salons and studiosManufacturers of materials and accessoriesSales and Customer Experience ExpertsExperts in law, marketing, and brand management
Become a speaker
Have a topic for the industry? Get in touch – our Conference team will reply with a speaking proposal.
Partners