01
Bridal market grows steadily
Global bridal fashion market: $70 billion and a CAGR of 4-5% per year. Polish segment doubled in value from 2019.
Offer for Exhibitors
Bridal & Occasion Fashion Expo
International Wedding, Evening, and Special Occasion Fashion Fair
18–20 May 2027· Expo Hall, Ptak Wholesale Center, Rzgów
Bridal & Occasion Fashion Expo 2026
The Event in Numbers
Estimates of the 1st edition
70
Exhibitors
1,800
Total visitors
1,500
From Poland
300
From abroad
5,000
Exhibition space (m²)
9
Total countries
3
Trade Show Days
Market scale
Bridal and occasionwear industry in numbers
European trade in dresses and skirts amounts to EUR 13.7 billion of imports into the EU every year, growing by an average of 6.2% between 2018 and 2023. Six markets account for three quarters of those imports, and Poland is the fifth of them, with imports of EUR 1.24 billion and exports at a similar level. It is also one of the fastest growing markets in the Union: +13.1% a year, up from EUR 675 million in 2018. The bridal segment alone was valued at EUR 2.9 billion.
Trade figures cover the dresses & skirts category, which is broader than bridal and occasionwear alone; the bridal market value is a CBI benchmark based on 2019 data.
EUR 13.7 bn
Dress imports into the EU
Value of imports of the dresses and skirts category into the European Union in 2023.
+13.1%
Import growth in Poland
Average annual growth between 2018 and 2023: from EUR 675 million to EUR 1.24 billion.
EUR 1.24 bn
Poland, the 5th market in the EU
Imports into Poland in 2023. Exports reach a similar level, around EUR 1.2 billion.
EUR 2.9 bn
The European bridal market
CBI estimate for the wedding dress segment; a benchmark based on 2019 data.
Source: CBI 2025 based on Eurostat (2023 data) and CBI 2021. Trade figures cover the dresses & skirts category, which is broader than bridal and occasionwear alone.
Reasons for exhibitors
Why take part
02
Direct access to buyers
Bridal showrooms, international buyers and distributors with specific budgets for the coming seasons - face-to-face at the fair.
03
Poland - wedding production hub
The second largest bridal wear manufacturer in Europe. High quality atelier, competitive prices and short lead time.
04
One event, the whole value chain
Manufacturers, fabrics, accessories, technology, retail and private label - a complete B2B offering in one place at one time.
Scope
01
Women's wedding fashion
02
Eveningwear and occasion fashion
03
Ceremonial Menswear
04
Bridal accessories and premium accessories
05
Private label and contract manufacturing
06
Bridal retail and salon services
07
Communion, baptism and occasion wear children's
Who is visiting us
Bridal and occasionwear professionals
Bridal & Occasion Fashion Expo brings together purchasing decision-makers from across the sector: salon owners, buyers, wedding planners and distributors. This is an audience ready to contract - not browse.
01
Wedding salon owners and managers
Purchasing decision makers looking for new collections and suppliers for their showrooms.
02
Fashion buyers
Professional buyers representing retail chains and multibrand stores of the premium segment.
03
Owners of occasionwear boutiques
Entrepreneurs expanding their offerings to include evening, formal and cocktail fashions.
04
Premium Wedding Planners
Luxury segment wedding planners looking for suppliers and service partners.
05
Distributors and wholesalers
Importers and wholesalers building a portfolio of bridal and eveningwear brands for the EU market.
06
Media Representatives and Influencers
Industry editors and coverage creators to increase your brand's visibility.
Exhibitor Profile
Exhibitor profile
The Expo brings together the full supply chain of the bridal and occasionwear industry - from designers and manufacturers to salon technology and service providers.
01
Manufacturer of wedding and evening wear
Brands and ateliers presenting ready-made bridal, eveningwear and cocktail collections for B2B buyers.
02
Distributor and agent of foreign brands
Companies introducing foreign ceremonial fashion brands to the Polish and European markets.
03
Supplier of premium raw materials and fabrics
Manufacturers and importers of lace, silk, tulle and other materials for the bridal industry.
04
Technology company for the fashion industry
Providers of software, e-commerce and digital solutions to support bridal salons.
05
Designer of jewelry and ceremonial accessories
Creators of veils, headpieces, jewelry and footwear dedicated to the premium bridal market.
06
Sewing room and private label manufacturer
OEM/ODM contract manufacturing plants specializing in small batch and nearshoring.
Expert Program
Bridal & Occasion Fashion Expo Conference
Three days of lectures, panels and workshops led by bridal and occasionwear industry leaders.
Thematic areas:.
- Collection trends and design directions for bridal 2027/2028
- Sales strategies and bridal showroom management
- Private label and contract manufacturing - how to get started
- Digitalization and omnichannel in ceremonial fashion
- Expansion into foreign markets - distribution and agents
Bridal & Occasion Fashion Expo prepares to charm the podium.
Reserve your spot.
Why it's worth it
Benefits of participating as an exhibitor
Access to qualified buyers
Meetings only with purchasing decision makers - no casual visits.
Live collection presentation
Show fabrics, cut and workmanship in a way that is impossible online.
Networking with the entire industry
Under one roof: manufacturers, distributors, showrooms, media and salon services.
Strengthen brand recognition
Presence in the catalog, communications and trade show materials reaching thousands of professionals.
New markets and export partnerships
Meet distributors and agents from Poland and Central and Eastern Europe.
Participation in the expert program
A lecture or panel as a tool for thought leadership and building brand authority.
Cost effectiveness
The cost of B2B contact at trade shows is many times lower than in traditional sales channels.
Gallery from events
Check out PTAK Expo Lodz
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Atmosphere of the fair
Facility and location
PTAK EXPO LÓDŹ - a modern trade fair center
The PTAK EXPO ŁÓDŹ is a modern trade fair and conference facility with more than 30,000 m² of exhibition space in 6 halls, fully equipped for B2B industry events.
The facility is located in the immediate vicinity of Ptak Wholesale Center - the largest fashion wholesale center in Central Europe, and the city of Lodz - Poland's second largest fashion industry center.
With the A1 highway exit just minutes away, full hotel and catering infrastructure on site, dedicated parking lots and logistics for exhibitors.
PTAK EXPO Lodz - Exhibition and Conference Center
Immediate vicinity: Ptak Wholesale Center, Rzgów - Łódź
Exit from the A1 highway - ~10 minutes from the center of Lodz
Next steps
How to become an exhibitor
1
Send an enquiry
Fill out the contact form or write to the sales department - we will respond within 24 hours.
2
Receive your offer
We will prepare a customized proposal: area, booth location and visibility package.
3
Sign the agreement
We formalize the cooperation with a contract and confirm the reservation of exhibition space.
4
Prepare your stand
You will receive a complete exhibitor package with installation schedule, technical guidelines and support.
5
Exhibit and close deals
Three days of B2B meetings, collection presentations and relationship building with the entire bridal industry.
5 steps from enquiry to a successful exhibition at Bridal & Occasion Fashion Expo 2026.
Bridal & Occasion Fashion Expo
Book a booth for 2026
Exhibition spaces at Bridal & Occasion Fashion Expo 2026 are limited. Contact us today and secure your presence at the center of the bridal industry.
Take the presentation with you
Download the presentation as a PDF
The entire exhibitor package—one PDF, with each section on a separate page. Ready to be shared with the team.
For exhibitors
Documents to download
Regulations binding on exhibitors at all trade fairs held at PTAK EXPO Łódź. Please read them before applying to take part.
Regulations of trade fairs organised by PTAK S.A.
Terms of exhibitor participation: application, payments, stand, liability.
PDF · 8 pages · 425 KBDownloadPTAK EXPO venue regulations
Rules for staying and working on the premises of the PTAK EXPO exhibition centre.
PDF · 7 pages · 180 KBDownloadPTAK EXPO stand construction regulations
Technical and organisational requirements for stand construction, assembly and dismantling.
PDF · 8 pages · 183 KBDownload